Woodworkers Marketing Guide (Fine Woodworking)
Publisher: Taunton Press, January 1, 1995.
Book Condition: New
Binding: Paperback
ISBN: 1561580910 / 9781561580910
Anyone who makes money from woodworking knows how hard it is to make a profit. The key to generating a steady flow of work and income is a carefully planned marketing program. This clear, upbeat guide introduces basic marketing for small-shop woodworkers. Martin Edic explains how to think like a marketer, set realistic goals, develop strategic plans, create impact with advertising, use direct-mail techniques, and get the most from trade and craft shows. He offers valuable tips for creating effective promotional materials and building customer lists. He also provides sample marketing plans you can adapt to any woodworking business. With Edic's can-do approach, you can sell your work with less effort and more profit. You'll also learn to develop long-range plans to achieve both financial and professional success.
About the Author
Price: $24.97