All in a Day's Work Seventy-Five Years of Caterpillar
Publisher: Triumph Books, August 1, 2000.
Book Condition: New
Binding: Hardcover
ISBN: 1572433744 / 9781572433748
All in a Day's Work tells how Caterpillar grew from its modest California beginnings into a $20 billion global powerhouse. This book covers the products, people, and events that shaped the company. A gorgeous coffee-table book, this official 75th anniversary commemorative tells the CAT story through stunning full-color design and contemporary and archival photography.
In 1925, C.L. Best Tractor Company and The Holt Manufacturing Company formed Caterpillar Tractor Co. Today, Caterpillar is the world's largest manufacturer of construction and mining equipment, diesel and natural gas engines, and industrial gas turbines. The Caterpillar brand, with its distinctive CAT yellow, is recognized worldwide.
All in a Day's Work tells how Caterpillar grew from its modest California beginnings into a $20 billion global powerhouse. In this gorgeous, 288-page coffee-table book, every page features full-color photos, both contemporary and archival, and a first-class design, worthy of the best art book. The text — punctuated by sidebars, timelines, and more — covers the products, people, and events that worked together to shape the company.
Sections on WWI and WWII tell how the enterprise thrived and contributed to America's efforts overseas. A chapter called Our Stories features employees' and retirees' personal anecdotes about the company and its history. Taken together, they build a moving portrait not just of a thriving company, but of a burgeoning country and a changing world.
The book, of course, is the only print component of Caterpillar's anniversary events and PR efforts. The anniversary celebrations will center around Peoria, Illinois, the company's headquarters in the month of August. From August 2-20, the company will host a Power Parade of Caterpillar products, with an expected attendance of 105,000. This will be followed by a special celebration/demonstration by the Caterpillar Antique Machinery Owners Club on August 25-26, with an expected attendance of 30,000.
The book will be promoted in ads in Forbes and Forbes Global mailings to Caterpillar's shareholders and employees. The project will also be supported by a series of international press releases.
Item #7583Price: $38.67