Ultimate Guide to Google Adwords
Publisher: Entrepreneur Press, January 1, 2014.
Edition: Fourth
Book Condition: New
Binding: Paperback
ISBN: 9781599185422
Covering the latest breaking news in Google AdWords, the fourth edition of this best-selling guide introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics.
From the Author
Every second, 70,000 people search for something on Google.
What that means is that even though social media is a growing force to be reckoned with and there are all kinds of ways to get traffic to your website, Google AdWords is, by far, the number one source of paid advertising on the internet. And if you don't show up on Google when people search for what you're selling, you may as well not exist at all.
If you're not there. You need to be.
Google AdWords can be an incredible source of 365, 24/7, year-after-year traffic...if you know what you're doing.
But there's a problem. The problem is that the very best advertisers on Google are sharp. They really know what they're doing. The competition is tough. In some industries, it's downright bloody.
You need to chisel your way in.
And that is THE theme of the 4th edition of the Ultimate Guide to Google AdWords.
Chiseling Your Way In
How do you do it? A lot of different ways...
Chisel Your Way In With YouTube. Plain-vanilla AdWords is thick with competition. YouTube is the world's 2nd-largest search engine and is far less competitive than Google Search and the Google Display Network. You can buy clicks for far less money, and there's a lot of clicks - and a lot of quality traffic - to be had. Chapter 19.
Chisel Your Way In With Advanced Display Network Strategies. Bypass costly mistakes and test ideas in the marketplace ... for a fraction of what big fat-cat corporations spend on their market research. Chapters 17-18.
Chisel Your Way In By Crafting a Superior USP and Offer. Awesome AdWords strategy + Flaccid USP = Bankruptcy. Chapter 14 is all about how to make not just your ads and your offers, but your entire business, stand out from your competitors... and how to translate that into better Google ad copy that gets clicks. I cannot emphasize how important this is.
Chisel Your Way In With Bionic Google Ads. I've devised a clever method that beats any control ad, any time, anywhere. This special chapter gives you the two best blades out of sixteen. If your competitors don't know this technique, they won't know what hit 'em. Chapter 10.
Chisel Your Way In By Fighting Battles You Can Win in online marketing and advertising. Some markets will drain all your resources and aren't even worth fighting; some you can never win at all. Chapters 7 and 8 are all about the BIG picture. Find your sweet spot and dominate. This material is cutting-edge- and it will stay with you the rest of your life.
Our five Chisel Your Way In internet marketing strategies...some that NO ONE ELSE IS TEACHING...are how you get a toehold in a fierce, unforgiving market.
What that means is that even though social media is a growing force to be reckoned with and there are all kinds of ways to get traffic to your website, Google AdWords is, by far, the number one source of paid advertising on the internet. And if you don't show up on Google when people search for what you're selling, you may as well not exist at all.
If you're not there. You need to be.
Google AdWords can be an incredible source of 365, 24/7, year-after-year traffic...if you know what you're doing.
But there's a problem. The problem is that the very best advertisers on Google are sharp. They really know what they're doing. The competition is tough. In some industries, it's downright bloody.
You need to chisel your way in.
And that is THE theme of the 4th edition of the Ultimate Guide to Google AdWords.
Chiseling Your Way In
How do you do it? A lot of different ways...
Chisel Your Way In With YouTube. Plain-vanilla AdWords is thick with competition. YouTube is the world's 2nd-largest search engine and is far less competitive than Google Search and the Google Display Network. You can buy clicks for far less money, and there's a lot of clicks - and a lot of quality traffic - to be had. Chapter 19.
Chisel Your Way In With Advanced Display Network Strategies. Bypass costly mistakes and test ideas in the marketplace ... for a fraction of what big fat-cat corporations spend on their market research. Chapters 17-18.
Chisel Your Way In By Crafting a Superior USP and Offer. Awesome AdWords strategy + Flaccid USP = Bankruptcy. Chapter 14 is all about how to make not just your ads and your offers, but your entire business, stand out from your competitors... and how to translate that into better Google ad copy that gets clicks. I cannot emphasize how important this is.
Chisel Your Way In With Bionic Google Ads. I've devised a clever method that beats any control ad, any time, anywhere. This special chapter gives you the two best blades out of sixteen. If your competitors don't know this technique, they won't know what hit 'em. Chapter 10.
Chisel Your Way In By Fighting Battles You Can Win in online marketing and advertising. Some markets will drain all your resources and aren't even worth fighting; some you can never win at all. Chapters 7 and 8 are all about the BIG picture. Find your sweet spot and dominate. This material is cutting-edge- and it will stay with you the rest of your life.
Our five Chisel Your Way In internet marketing strategies...some that NO ONE ELSE IS TEACHING...are how you get a toehold in a fierce, unforgiving market.
From the Back Cover
Double Your Web Traffic -- Overnight!
Google processes nearly 6 billion searches every day, making it a powerful advertising medium your business can’t afford to ignore.
Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive, streamlined campaign proven to increase your visibility on not one, but three ad networks; consistently capture clicks; and increase sales.
Discover how to:
Master Enhanced Campaigns, Product Listing Ads, and AdWords Express
Implement flexible bid strategies that keep you on budget
Triple your traffic with Google’s Display Network
Profit using local advertising
Corner the second largest search engine with YouTube ads
Avoid costly mistakes made by all Google advertisers
Chisel Your Way into tough markets
Write killer advertising and website copy that gets clicks
Determine what is and isn't working with Google's conversion tracking
Item #7473
Google processes nearly 6 billion searches every day, making it a powerful advertising medium your business can’t afford to ignore.
Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive, streamlined campaign proven to increase your visibility on not one, but three ad networks; consistently capture clicks; and increase sales.
Discover how to:
Master Enhanced Campaigns, Product Listing Ads, and AdWords Express
Implement flexible bid strategies that keep you on budget
Triple your traffic with Google’s Display Network
Profit using local advertising
Corner the second largest search engine with YouTube ads
Avoid costly mistakes made by all Google advertisers
Chisel Your Way into tough markets
Write killer advertising and website copy that gets clicks
Determine what is and isn't working with Google's conversion tracking
Price: $10.67