Integrated Advertising, Promotion, and Marketing Communications
Publisher: PEARSON INDIA, January 1, 2013.
Edition: Sixth
Book Condition: New
Binding: Paperback
ISBN: 9789332518377
A study of integrated marketing communications taught through real-life application
Integrated Advertising, Promotion, and Marketing Communications, 6th Edition, addresses an evolving definition of integrated marketing and teaches students how to communicate effectively in the business world. It champions the importance of weaving all marketing activities into a single clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions and the roles of social media, mobile messaging, and other marketing tactics in effectively reaching consumers. With added tools to help learners apply concepts to real-life situations, students will understand the vital links marketers use to connect and interact with customers.
Item #6129Price: $28.47